VALERIE

Marketing Strategist & Creative Direction

VALERIE VANDEVELD

I'm Valerie, a creative strategist based in Brooklyn, New York. By day, I'm concepting Sephora's next big story; by night, I'm bringing ideas to life through creative direction and innovative storytelling. 

I believe fashion and beauty are languages of self-expression, and my work is dedicated to telling stories that celebrate individuality.

BRU Eyewear

Sephora

Moody Goose Vintage

Piettes

Valerie Vandeveld is a dynamic force in the fashion and beauty industries, where she seamlessly blends creative direction with strategic marketing insight.

When she's not strategizing and directing, Valerie is busy conceptualizing innovative 360 marketing campaigns for Sephora, the nation’s leading beauty retailer.

Her work is a testament to the power of style as self-expression, bringing bold ideas to life and crafting narratives that resonate both personally and culturally. In Valerie’s world, fashion and beauty are more than just aesthetics—they're powerful languages.

Valerie’s additional works available upon request.

Latest Project:

Bru Eyewear - Eyewear For All You Love To Do

Like what you see?

Work List

Campaign & Content

2022 - Present

Sephora

Director, Producer & Stylist
2024

BRU Eyewear

Director & Stylist
2024

Piettes

Creative Director
2023

Moody Goose Vintage x Outside Lands

Writer & Editor
2023

Juliet Ivy for Local Wolves